"Emotional Design" discusses the role of emotions in the design of products and services. The book argues that people's emotional responses to design are an important factor in their overall experience and can influence their behaviour and decision-making.
The book identifies three levels of design: visceral design, which appeals to people's physical senses; behavioural design, which affects how people interact with a product or service; and reflective design, which influences people's beliefs and attitudes. The book discusses the importance of each level of design and offers strategies for creating designs that engage people emotionally.
Overall, this book is a valuable resource for anyone interested in understanding the role of emotions in design and creating designs that effectively engage people emotionally.