"Nudge" discusses the role of behavioural economics in understanding and influencing human decision-making. The book argues that people's decisions are often influenced by factors such as biases, emotions, and context, and that these factors can be harnessed to "nudge" people towards better outcomes.
The book covers a wide range of topics related to behavioural economics and nudging, including how to design choices and decision-making environments that encourage desired behaviours, how to overcome common biases and heuristics that influence decision-making, and how to use nudges ethically and effectively.
Overall, this book is a valuable resource for anyone interested in understanding the role of behavioural economics in human decision-making and how to influence people's choices and behaviours.