"Predictably Irrational" discusses the ways in which people's decisions and behaviours are influenced by psychological and economic factors that may not be immediately apparent. The book argues that people's decisions are often driven by irrational and unconscious forces, and that these forces can be understood and predicted using insights from psychology and economics.
The book covers a wide range of topics related to irrational decision-making, including how people's choices are influenced by framing, context, and biases, how they are affected by the "anchoring" effect, and how they are influenced by the desire for fairness and social norms. The book also discusses the implications of these psychological and economic factors for individuals and organisations.
Overall, this book is a valuable resource for anyone interested in understanding the ways in which psychological and economic factors influence people's decisions and behaviours.